Ethereal Boutique Launch Party

Ethereal Boutique Launch Party

With the launch of a new business comes a launch party!! They just go hand in hand! Before the launch of the website I decided that I wanted to have a little party with my close family and friends to congratulate myself on finally getting out there and making my dream come true! 


The night before entailed lots of organization, tag making and attaching and of course trying on all the clothes! With the help of my amazing sister, Gill, and my two supportive friends, Jess and Kait, they really helped make the event a success for me! So a huge thank you goes out to those ladies! 


I had the Rocket Room at Rocket Bakery rented out for the event and we had such a great time!! Everyone trying on the clothes and the jewellery, making some purchases and chatting! I named a few pieces after my friends who the clothing reminded me of them, and they got to try and buy those pieces for themselves before I launched! And we had my baby friend, Emma, enjoying the lemonade stand and attempting to try on the clothes!


Jess was my first purchase of the day!! Thank you so much Jess for supporting me!

Erin, Emma and Chantel. Few ethereal babes who showed up for the party!

The emma romper <3 named after my friend emma because it reminds me of her!

Wynter in the wynter coat <3

Kirsten layered the kirsten dress with a plain white tee. We loveee!! (I originally had this called the abbott dress, but it looked too much like Kirst that I had to rename it!!)

Gillian in the gillian romper. She shows that rompers are not just for the summer!


Myself and the talented Daniela Fougere! Daniela is the local jewelry maker who creates all of the jewelry for Ethereal Boutique, she hand makes all of the pieces locally here in St. John's and she is so incredibly amazing at what she does! All the pieces that Daniela makes for the store are exclusive to Ethereal Boutique, but she also has her own Etsy shop where you can purchase more of her amazing pieces! Be sure to check it out and give her a follow in instagram @danielafougerejewlery and facebook

I want to thank everyone who came out to check out the clothes and who helped me get to where I am today and who helped make my dream come to life! I've wanted to own my own business for a very long time now, and I'm so unbelievably proud of myself for getting out there and doing it. Despite the economy in NL, I want to prove to myself and to the people out there who thought I wouldn't amount to anything, the people who thought that me working at the mall was so beneath them and that I wasted my HR diploma, that I am a hard working, confident and positive boss babe who's never going to stop! Fashion is my life and in Newfoundland there are not many opportunities to have a career in the fashion industry, so in order to do what I love and live in the place I love I needed to create it for myself! I learned so much from my 11 years of working in the mall, in customer service and in school that will help me build Ethereal Boutique into exactly the type of business I want and that will thrive and be successful.

So anyone out there who thinks that they can't do what they love or you have people who say to you that you have a pipe dream for your career-screw 'em and get out there and do it! This is the biggest and best step I have ever taken in my career and I have never been happier! It's been a lot of hard work and I know it will always be hard work, but it's hard work that is so rewarding and encourages you to do even more! And if you have someone in your life who has a dream make sure you support the hell out of them and help them in any way that you can! I am so thankful to have such a great support team of friends and family who encourage and push me to follow my dreams! Don't live life wondering if you can, get out there and try! 

"Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did so. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover."

-Mark Twain



My Aldo babes came out to support me! I love you guys! <3


Being an entrepreneur is very rewarding and scary all at the same time, you take chances, you learn from your mistakes and you grow from it. So as I'm growing I hope you can all be patient with me and stick by my side and be a part of the ethereal babe girl gang <3

Babes supporting babes. Am I right?!

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